About Opentag AI

  • AI is rewriting the playbook for creativity. It brings incredible opportunity — and a new responsibility. As generated content floods our screens, trust becomes fragile. Opentag was created to help rebuild that trust through openness, clarity, and accountability.

  • The Opentag mark signals that a creator, brand, or organisation is transparent about how AI contributes to their content. It’s a simple visual cue that helps audiences understand what’s human, what’s enhanced, and what’s entirely machine-made.

  • We believe creativity should be celebrated, not policed. The Opentag framework is built on freedom within structure — clear principles that protect integrity, but space for brands to make the mark their own.

  • Whether you’re an independent filmmaker, journalist, digital artist, or part of a creative studio, the principle is the same: honesty builds trust. From production houses and media organisations to global brands, Opentag offers a simple way to show audiences that your work is created responsibly, and shared with integrity.

  • Technology moves fast. So do we. Opentag evolves with the landscape – refining its guidance, learning from its members, and setting a dynamic, realistic standard for responsible AI use in content creation.

  • Becoming a member means signing the pledge, a public commitment to transparency in AI-assisted creation. Members gain access to assets, guidance, and a place in our growing directory of verified, responsible creators.

  • All members agree to uphold the same values of openness, accuracy, and respect. Misuse of the mark may result in removal or legal action. Trust, once broken, takes more than pixels to repair.

  • As adoption grows, Opentag will continue developing ways to support verification, insight, and responsible innovation, helping creators and audiences navigate the changing digital landscape with confidence.

  • Opentag isn’t just a symbol; it’s a mindset. A belief that progress and ethics can coexist. That technology can strengthen creativity without eroding authenticity. Together, we can keep content human, even when it’s not entirely made by one.

FAQs

What is Opentag AI?

Opentag is a trustmark for the AI era, a simple, recognisable way for creators and brands to show how artificial intelligence has been used in their content. It promotes honesty, accountability, and informed choice in a fast-changing digital landscape.

What do members receive?

Members gain access to the official Opentag assets and usage guide, permission to display the mark across their content, and inclusion in our growing public directory. It’s a signal of integrity, visible proof that your creative process is open and honest.

Who can join?

Whether you’re an indie filmmaker, journalist, digital artist, or part of a creative studio, the principle is the same: honesty builds trust. From production houses and media, to global brands, Opentag offers a route to demonstrate that your work is created responsibly, and shared with integrity.

How is the mark used?

You can apply the Opentag icon or label directly to visual or written content, within brand materials, or across your brands digital platforms. The simple design system allows real flexibility within a few key principles, so it adapts easily to your existing style.

Do I need to stop using AI?

Not at all. Opentag exists to promote clarity, not restriction. Members simply commit to disclosing when and how AI tools are used — whether that’s image generation, writing, animation, or post-production enhancement.

What if the mark is misused?

All members agree to a pledge. Breaches are damaging and may result in removal from the directory, loss of membership rights, or – in extreme cases – legal action under trademark protection. Integrity is non-negotiable.

How will Opentag develop over time?

This is just the beginning.

Opentag is built to grow alongside the technology it represents. We’re actively developing ways to strengthen verification and traceability, exploring partnerships, data-led systems, and lightweight digital tools that can help confirm how and when AI is used across different forms of content.

Our goal is to make transparency not only visible, but verifiable. As the tools and expectations around AI evolve, so will the ways Opentag supports creators, audiences, and platforms in building trust. From certification frameworks to potential integrations with publishing and media systems, we’re working towards an ecosystem where openness is effortless, not optional.

Why does Opentag matter?

Trust is the new currency

Trust has become the most valuable asset in content creation. In a world where AI is rewriting how ideas are made, shared, and consumed, credibility is everything. When audiences start to question what’s real — or whether creators are being honest about how content is made — confidence erodes fast. And when confidence goes, so does loyalty, reach, and ultimately, revenue.

Opentag exists to prevent that slide. It gives creators and brands a simple, visible way to show integrity, to say “this is who we are, and this is how we work.” By tagging content with transparency, creators earn trust before it’s questioned.

For businesses, that trust compounds. It protects reputation, strengthens audience relationships, and builds long-term commercial value in an era where authenticity is the ultimate differentiator. Opentag helps make that openness visible — and valuable.