AI is rewriting the playbook. Infinite possibility and fragile trust collide. Build authenticity through transparency.
A public trustmark and disclosure system for the transparent use of AI in content production.
Now accepting Founding Signatories. The global standard – Opentag is the trustmark for the AI age. As AI transforms how we create, communicate, and connect, transparency has never mattered more. Opentag your content — clearly, simply, and credibly.
Now accepting Founding Signatories. The global standard – Opentag is the trustmark for the AI age. As AI transforms how we create, communicate, and connect, transparency has never mattered more. Opentag your content — clearly, simply, and credibly.
The global trustmark – Opentag AI
A commitment to integrity and responsible practice in an age of unprecedented possibility
Join a pioneering community of brands, creators and agencies who are pledging to lead the transparent use of AI in creative content generation. Take the pledge, join our public directory, display the mark and be recognised for transparent AI use.
The Opentag trustmarks
Three simple disclosures that make AI use visible at a glance.
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![A colorful gradient background with the Opentag AI logo and text that reads "AI Generated" and "Opentag AI."]()
AI generated content
Created entirely using AI tools -
![OpenGPT AI logo with a gradient background of soft pastel colors.]()
AI enhanced content
Created by humans, supported by AI -
![Logo for AI Free by Opentag AI on an orange-pink gradient background.]()
AI free content
Created without any use of AI
Trust is built — not assumed
Join us to define the standard for transparency in AI content generation
Our members are the pioneers of responsible creation in the AI age, working to build a culture of transparency. A digital world that users and consumers can trust.
Each pledges to use AI responsibly: to be open about when and how it’s used, to enhance rather than deceive, and to protect the trust that connects creators and audiences. They commit to honesty, integrity, and accountability in every AI-assisted project.
Be recognised for doing things the right way.
Why Join?
Because transparency is competitive advantage. Because audiences are asking harder questions. And because leadership in the AI age is defined by what you choose to disclose, not what you hide.
Access for every content generator
Annual
For creators and small studios
Indie
£99.00
For indie creators and small studios with a turnover under £500k GBP. Build trust and credibility – display the Opentag mark on your content and profiles.
Access to Opentag asset kit
Directory listing (creator category)
Use of the Opentag pledge and disclosure framework
Annual renewal
Annual
For growing agencies, collectives, and brands
Brand
£500.00
For growing agencies and brands with turnover between £500k and £2.5M GBP. Demonstrate leadership in ethical content creation and AI transparency.
Full asset suite
Business-level directory listing
Extended usage, and early access to new features
Annual renewal
(contact to discuss multi-yr discount)
Annual
For large-scale organisations and global brands
Corp
£1,500.00
For large organisations and global brands with turnover above £2.5M. Join the front line of responsible AI adoption, and help define the global transparency standard.
Business tier asset kit
Corporate-level directory listing
Direct input into future standards development
Annual renewal
(contact to discuss multi-yr discount)
The Opentag mark is designed to flex. Respect the essentials, then adapt it to your brand world. After all, guidelines are meant to guide, not confine.
Why transparency matters now
Audiences are asking harder questions about what is real, what is synthetic, and what is shaped by AI. As technology becomes inseparable from how content is created and shared, transparency is no longer optional – it is foundational.
Creators and organisations who choose to be open about their use of AI will earn trust. Those who remain opaque will increasingly be questioned. Opentag exists to make that transparency simple, visible, and shared.
Transparency builds confidence. Confidence builds trust.